Client: PicsArt
Scope: Creative direction, brand storytelling, and global campaign development
Brief: Long-term collaboration supporting PicsArt’s global brand positioning through creative direction and storytelling. Led the development of campaigns and content formats in collaboration with Natalia Vodianova, bridging technology, creativity, and culture while working closely with internal teams and international partners.
Objective: To strengthen PicsArt’s cultural relevance and global visibility at the intersection of design, technology, and self-expression.
Role: Creative Partner and Strategic Advisor
Client: Swarovski
Scope: Long-term creative direction, brand strategy, and owned media platforms
Brief: Over a 15-year collaboration, partnered with Swarovski to shape and evolve its global brand narrative across B2B and DTC. Led the relaunch and long-term development of Swarovski Magazine, built the brand’s global blog, and launched Swarovski’s YouTube channel—expanding Swarovski’s owned media across print, digital, and video while working closely with creative leadership and international partners across fashion, design, architecture, and luxury culture.
Role: Creative Partner and Strategic Advisor
Client: Soho House
Scope: Event curation and ongoing content creation for Soho House Berlin and Soho House West Hollywood
Brief: Conceptualization, organization, and production of cultural events and film screenings at Soho House Berlin, alongside the development of video content highlighting resident talent and programming across Berlin and West Hollywood.
Objective: To curate and showcase the creative community and signature experiences within the Soho House ecosystem.
Example: Olivia Steele at Soho House West Hollywood
Client: Vogue / Condé Nast
Scope: Long-term creative partnership, format development, and digital platform strategy
Brief: Long-term collaboration with Vogue and Condé Nast titles, supporting the development and execution of digital formats and editorial video content. Played a key role in the launch and growth of Vogue’s YouTube presence in Germany, including the creation and adaptation of recurring formats such as Bag Check and Store Check. Worked closely with editorial teams and brand partners to translate print authority into scalable digital storytelling across platforms.
Objective: To expand Vogue’s digital and video footprint while preserving its editorial voice and cultural authority across new formats and audiences.
Role: Creative Partner and Format Lead
Client: Mercedes-Benz
Scope: Long-term creative direction, storytelling, and owned media platforms
Brief: Multi-year collaboration with Mercedes-Benz supporting creative direction and content development across the brand’s owned media platforms, including The Avant/Garde Diaries, She’s Mercedes, MB! Magazine, and From Monday to Fashion. Led the creation of editorial, video, and documentary content spanning fashion, culture, and innovation, working closely with internal teams and creative partners to translate brand values into culturally relevant storytelling.
Objective: To elevate Mercedes-Benz’s brand image through non-branded, editorial-led content, expanding its cultural relevance and reaching new audiences across fashion, creativity, and female entrepreneurship.
Recognition: To Be Honest — Winner, Best Documentary Prize, A Shaded View on Fashion Film (5th Anniversary Edition)
Client: Braun
Scope: Creative direction, directing, and production
Brief: Creative direction and production of a video campaign for Braun’s collaboration with brand ambassador Jessica Alba, including a series of chain, campaign, and evergreen videos designed for year-round distribution under the #BreakFree platform.
Outcome: Viral content distributed across Braun’s digital channels.
Production: In collaboration with Keylooks TV
Project: Berlin, I Love You
Scope: International feature film, Cities of Love anthology series
Brief: Co-producer of Berlin, I Love You, the fifth installment of the internationally recognized Cities of Love anthology, presenting interconnected stories set in Berlin by an ensemble of international filmmakers.
Cast: Helen Mirren, Keira Knightley, Mickey Rourke, Diego Luna, Jim Sturgess, Luke Wilson, Jenna Dewan, Toni Garrn, Sibel Kekilli.
Directors: Dianna Agron, Peter Chelsom, Dennis Gansel, Dani Levy, Til Schweiger, Massy Tadjedin.
Release: The film premiered internationally, received a theatrical release in select markets, and is available on major streaming platforms including Netflix.
Client: Julisis
Scope: Brand strategy, positioning, and communications
Brief: Strategic partnership supporting Julisis’ brand positioning and communications, including visual identity, messaging, and retail strategy. Worked closely with the founder to refine the brand’s luxury narrative and support its growth across premium markets.
Role: Strategic Brand Partner
Client: Volkswagen
Scope: Creative direction and film production
Brief: Development of a cultural content piece introducing Volkswagen’s new electric vehicle in collaboration with cultural ambassador Andreas Mühe. The project positioned the car within a creative, art-driven environment, translating innovation and sustainability into a refined visual narrative.
Objective: To present the new electric model through a cultural lens, aligning automotive innovation with contemporary art and creativity.
Production: In collaboration with Artist Network
Client: Logicalgolf / AMG
Scope: Creative direction, production, and directing
Brief: Long-term collaboration involving the production and directing of an extensive video library for the Logicalgolf app by Robert Baker, developed in partnership with AMG. The content supported the app’s educational and premium positioning through high-quality instructional and branded video formats.
Client: Interview Magazine
Scope: Creative direction and video production
Brief: Creative direction and production of an anniversary film for Interview Magazine Germany, bringing together Berlin-based cultural voices to reflect the magazine’s editorial legacy. The project translated Interview’s visual language into a cinematic format, incorporating 3D animation to reinterpret archival content and contemporary culture.
Objective: To celebrate the anniversary of Interview Magazine Germany while reinforcing its position within Berlin’s cultural landscape.
Client: Izotti
Scope: Brand launch, creative direction, and communications
Brief: Strategic support for the launch of Izotti, including creative direction of launch video and imagery, as well as advisory on PR and brand communications. Worked closely with the founder to define the brand’s visual language and market positioning.
Client: Peter Cohen
Scope: Brand positioning, communications, and cultural events
Brief: Strategic partnership supporting brand positioning and communications for Peter Cohen, including the conceptualization and execution of art gallery openings and cultural events. Advised on luxury brand narrative and retail positioning, supporting the brand’s presence at Amarees.
Client: Rubenstein PR / Usecrypt
Scope: Creative concept, campaign development, and digital execution
Brief: Creative direction and execution of a global awareness campaign on data privacy titled #BringingPrivacyBack. Developed the overarching digital concept and visual language, including video series, casting of authentic spokespeople, and art direction, with rollout across major digital and social platforms.
Objective: To elevate public discourse around data privacy through culturally resonant storytelling and credible, human-centered narratives.
Client: Schildkröt
Scope: Creative direction, storytelling, and brand relaunch film
Brief: Development of a cinematic brand film supporting the relaunch of Schildkröt, translating the company’s heritage into a contemporary narrative. The project focused on modern storytelling to reintroduce the brand to a new generation of young parents.
Objective: To reposition Schildkröt for a modern audience while preserving its legacy and emotional appeal.
Production: In collaboration with BOLD LA
