Brief: Creation of Content for the Mercedes-Benz owned media platforms The Avant Garde Diaries (Videos, Articles, Images) & She's Mercedes and MB! Magazine
Objective: Creative Non Branded Content to elevate the brand image
Goal: Reach a younger audience, influencers, creatives and female entrepreneurs
BEST DOCUMENTARY PRIZE: Produced By Katharina Kowalewski KO.FASHION Film : TO BE HONEST Winners of the 5th Anniversary of the Festival: ‘A Shaded View on Fashion Film
Creative digital concept and execution for Awareness Campaign on Data Privacy called #BringingPrivacyBack across all social media channels from Instagram, to Facebook, Vimeo and Youtube. Including digital ad campaigns, cast of authentic spokespeople and art direction of the video series.
VOGUE & SWAROVSKI ELEMENTS COLLABORATION
Directing & Producing
Video produced by BOLD LA / Directed by Katharina Kowalewski
Brief: Creating a compelling commercial that captures the relaunch of the company
Goals: Reaching a new modern audience of young parent
Directing of Schildkröt Commercial.
Brief: Creating compelling content around the new electric car and cultural cultural ambassador Andreas Mühe
Goal: Showcasing the new car model and placing it in a creative environement
Directed by Katharina Kowalewski / Produced by Artist Network
Brief: Directing of 12 Videos around the new celebrity brand ambassador Jessica Alba.
Goal: Creating viral content, chain videos, campaign videos and videos to be shared throughout the year around the #breakfree for Jessica Alba X Braun Collaboration
Results: over 400.000 clicks on the Chain Video directed by Katharina Kowalewski
Directing & Production by Katharina Kowalewski (together with KEYLOOKS TV) of 10 videos
Brief: Relaunch of the Swarovski Magazine
Goal: Reach new audiences, restructure look & feel, provide modern branded and non branded content, artist collaborations, influencer marketing, and drive sales through the magazine
Katharina Kowalewski consulted the magazine on its strategy, look and feel and acted as creative director & editor, bringing on board the best talents (photographers, writers, artists) and influencers from Network KO
Result: Increased readership,
Brief: Consulting & Blog Management of the Crystal Blog Project
Creative Idea: Development of an international Guest Contributor Program, Influencer & Artist Collaborations, Blogger Events, Shootings and Editorials in collaboration with the Swarovski Magazine
Result: 10 international Blogs, with top influencers from all over the world, Creation of Content for German & French Crystal Blog, Consulting on over all concept, look, categories, content, visuals, name and influencer selection
Client: Interview Magazine
Brief: Creation of Video showcasing the anniversary of Interview Germany
Goal: Engaging Cultural tastemakers and Berlin based influencers as spokes people for the magazine & showcasing the content in a 3D animation
Interview Magazine Germany - Anniversairy Collaboration
Production & Directing of over 100 videos for the Logicalgolf App by Robert Baker sponsored by AMG available on Itunes.
Client: Soho House/ Circle Culture
Brief: Creation of video content for the Soho House Berlin & LA
Goal: Showcasing talents and special Soho House events
Olivia Steele at Soho House West Hollywood with Circle Culture.
Produced By NETWORK KO
As Swarovski Partner Agency KO.FASHION has produced over 100 fashion videos for the company, has provided over 1000 articles, and consulting services to the company. Including many celebrities, star photographers, designers and top influencers.
Directing & Production of Book Trailer for Friederich Liechtenstein
Interior Video Series for Client WBM / Directing & Production of Video Content Series & Articles