Client: Vogue / Condé Nast
Scope: Long-term creative partnership, format development, and digital platform strategy
Brief: Long-term collaboration with Vogue and Condé Nast titles, supporting the development and execution of digital formats and editorial video content. Played a key role in the launch and growth of Vogue’s YouTube presence in Germany, including the creation and adaptation of recurring formats such as Bag Check and Store Check. Worked closely with editorial teams and brand partners to translate print authority into scalable digital storytelling across platforms.
Objective: To expand Vogue’s digital and video footprint while preserving its editorial voice and cultural authority across new formats and audiences.
Role: Creative Partner and Format Lead