Client: Rubenstein PR / Usecrypt
Scope: Creative concept, campaign development, and digital execution
Brief: Creative direction and execution of a global awareness campaign on data privacy titled #BringingPrivacyBack. Developed the overarching digital concept and visual language, including video series, casting of authentic spokespeople, and art direction, with rollout across major digital and social platforms.
Objective: To elevate public discourse around data privacy through culturally resonant storytelling and credible, human-centered narratives.