Client: PicsArt
Scope: Creative direction, brand storytelling, and global campaign development
Brief: Long-term collaboration supporting PicsArt’s global brand positioning through creative direction and storytelling. Led the development of campaigns and content formats in collaboration with Natalia Vodianova, bridging technology, creativity, and culture while working closely with internal teams and international partners.
Objective: To strengthen PicsArt’s cultural relevance and global visibility at the intersection of design, technology, and self-expression.
Role: Creative Partner and Strategic Advisor