Client: Mercedes-Benz
Scope: Long-term creative direction, storytelling, and owned media platforms
Brief: Multi-year collaboration with Mercedes-Benz supporting creative direction and content development across the brand’s owned media platforms, including The Avant/Garde Diaries, She’s Mercedes, MB! Magazine, and From Monday to Fashion. Led the creation of editorial, video, and documentary content spanning fashion, culture, and innovation, working closely with internal teams and creative partners to translate brand values into culturally relevant storytelling.
Objective: To elevate Mercedes-Benz’s brand image through non-branded, editorial-led content, expanding its cultural relevance and reaching new audiences across fashion, creativity, and female entrepreneurship.
Recognition: To Be Honest — Winner, Best Documentary Prize, A Shaded View on Fashion Film (5th Anniversary Edition)