Client: Swarovski
Scope: Long-term creative direction, brand strategy, and owned media platforms
Brief: Over a 15-year collaboration, partnered with Swarovski to shape and evolve its global brand narrative across B2B and DTC. Led the relaunch and long-term development of Swarovski Magazine, built the brand’s global blog, and launched Swarovski’s YouTube channel—expanding Swarovski’s owned media across print, digital, and video while working closely with creative leadership and international partners across fashion, design, architecture, and luxury culture.
Role: Creative Partner and Strategic Advisor